The Council of Responsible Advertisers Promoting Accepted Digital Solutions (C.R.A.P.A.D.S.) was created in 1994 to ensure that the standards created by HotWired for banner ads are were maintained, no matter what. Our team of dedicated Banner Ad Specialists work hard to identify new trends in banner advertising, and tirelessly assess how we can overcome them with tried and true design elements like bursts and big bursts.

No matter what you are trying to sell, we guarantee one thing: clicks. We keep metrics simple so you can see clearly how your ads are performing. We have 100% delivery. Sometimes you don’t even need a computer! (That was a banner ad industry joke!)

The economy, however, is no laughing matter, and in economic times like these, you can’t bet the farm on technology that just doesn’t make sense. Spending time looking at an ad doesn’t mean the user will like your brand more or bother buying your product. Getting users to your site is what matters, and there is only one way to accomplish that goal: Point and click. Ads that expand and move only confuse R.E.A.L. internet people like you and me and keep users on web pages that aren’t yours. What about that makes sense to you?

With technology changing all the time, it is important to find comfort in traditional advertising methods that don’t push any limits you don’t feel comfortable with. Thinking outside of the box is fine for certain industries, but not ours. Our motto, “Keep it in the box,” (you know, the banner!) ensures our staff of talented clickologists never strays from what we know works: The highest standard for the lowest common denominator. It’s what we were founded on. It’s what works.